STRATEGY • GROWTH • ENTERPRISE SALES • CUSTOMER RETENTION • B2B EXCELLENCE • ADVISORY • STRATEGY • GROWTH • ENTERPRISE SALES • CUSTOMER RETENTION • B2B EXCELLENCE • ADVISORY •
Elite GTM Ventures
Helping Technical Founders Unlock Growth
We specialize in supporting B2B technology companies with strategic GTM roadmaps and high-impact advisory solutions that accelerate scale and market penetration.
EXPERTISE
GTM Advisory for Efficient Scaling
Market Entry & Globalization
We engineer comprehensive roadmaps for technology firms entering new competitive landscapes. Our approach minimizes friction and maximizes early adoption through rigorous market analysis and localized GTM execution.
Sales Engine & Scale
Optimizing B2B sales cycles through data-driven precision. We refine your pipeline management, implement velocity-focused sales frameworks, and empower your teams to dominate complex enterprise sales environments.
Category Design & Dominance
Developing non-obvious strategies to own your niche. We help B2B tech leaders articulate distinct value, refine product-market fit, and establish long-term category leadership in crowded global markets.
LEADERSHIP & VISION
Architect of high-impact GTM execution for B2B tech
We are a specialized advisory firm dedicated to transforming visions into market leadership. Our collective expertise lies at the intersection of product innovation and commercial precision, providing the strategic framework necessary for B2B technology startups to scale with speed and certainty.
Founded by an industry veteran with a track record of driving multi-million dollar GTM initiatives, Elite GTM Ventures bridges the gap between technical potential and commercial reality. We partner with founders and executives to architect revenue machines that are as robust as the technologies they support.
Connect
Scale Your Presence. Dominate Your Market.
Elite GTM Ventures provides precision-engineered advisory for B2B tech leaders. Reach out to discuss your growth trajectory.
GENERAL INQUIRIES
paul@elitegtmventures.com
LOCATION
Austin, TX
About
Experience that ranges from landing that first customer, all the way to IPO - and everything in between.
Paul Ohls is a three-time Chief Revenue Officer whose experience spans from pre-revenue founding team, all the way to conducting a successful IPO and ~$1B in Annual Recurring Revenue. His experience spans the worlds of large enterprise models, as well as Product Led Growth (PLG) and the emerging world of AI and agentic-based offering.
Most recently Paul was the CRO of Airtable, an AI-powered no-code software provider. He led all customer-facing functions and reported directly to the CEO. Upon his joining, Airtable was at $300m ARR and is currently tracking towards ~$600m by end of 2026. His focus at Airtable was to implement an enterprise motion to augment the existing PLG motion, while layering on the newest advancements in AI-assisted GTM programs. This resulted in a doubling of ASP, a 7 point increase in customer retention and growing from 24 customers paying $1m+ annually in 2024, to over 40 in a 2-year period.
Prior to Airtable, Paul was the CRO of Sprinklr (NYSE: CXM) where he led all GTM functions including Sales, Solution Consulting, Customer Success, Managed Services and all post-sales functions. Paul joined Sprinklr in 2018 as the SVP, Americas in which his responsibilities included driving revenue growth across North America and Latin America. During his tenure Sprinklr grew from $250m - $800m ARR, and had an initial public offering in June 2021.
Previous to Sprinklr, Paul was the Chief Revenue Officer (CRO) of Tenfold, a real-time customer experience platform, where he was recruited by their Series A investor (a16z) to build the go-to-market strategy. Tenfold was acquired by LivePerson in 2021.
Previous experience includes his role as SVP of Americas Sales for Fuze (acquired by 8x8 in 2021) and led the Central US sales team at Medallia (IPO 2019) a leader in the Customer Experience Management software space. Paul has also been an early employee at companies such as Lattice Engines (acquired by D&B) and FreeMarkets (acquired by Ariba) throughout his 20+ year tenure in the technology space.
Paul holds a degree in Marketing from Texas A&M University and resides in Austin, TX